Why Iowa? The People
Twice a year I regret living in central Iowa. January is one reason why. Its icy winds pierce any exposed flesh, curtailing all outdoor activity. August’s overbearing humidity is another. So every year about now, I rethink why I’m still here, some 20 years after moving to the state. It’s an annual exercise that warms my heart if not my hearth. And here’s why …
The main reason I’ve come to love Iowa is the people. That’s why I make no apologies for name-dropping. In Iowa I’m surrounded by visionary thinkers and solid pragmatists. At one end of this spectrum is Norman Borlaug, Nobel laureate and father of the Green Revolution. At the other end are my cousins, Larry and Lonnie, northeast Iowa farmers who have gone organic with their crops to take advantage of consumer trends. You can’t mistake these gentlemen for stereotypical hayseeds; indeed I’ve never met an Iowa farmer who wasn’t a savvy business person.
“Salt-of-the-earth” describes Iowans more than any other people I’ve met. This is a different breed of movers and shakers, made up of people who for the most part don’t need to see their names in the paper. Like Howard, the next door neighbor who all-too-often moves the snow off my front walk before sunrise. Or Louise the energetic schoolteacher who shakes things up by bringing our entire neighborhood together for potlucks twice each year.
I love Des Moines because here I find small town friendliness in an increasingly sophisticated city. I know my banker, Karen, by name and I know she’s looking out for my best interests. Same with my pest control guy, Aaron, who, it turns out, is also a neighbor. Even the staff at the Ace Hardware (in Beaverdale) are still small-town-friendly enough to post my “Found: Cat” posters on their front doors.
Each year I see greater diversity in the faces that make up Iowa’s population. But while the state’s ethnicity is changing, it’s character is not. And that’s what makes Iowans feel like family to me, and what makes Iowa feel like home.
Coming next … Why Iowa? The Diversity

Guest Writer: Brenda Friedrich is an Iowa-based writer and business communications consultant. You can also find her blogging at Enroute365.
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